KTB News
Krung Thai Bank, representative of Thailand, wins 2011 eASIA award

           Krung Thai Bank has become the only organization clinching the 2011 eASIA awards, which is held in Taiwan, for Electronic Business in the Private Sector. The project that brings home the trophy is KTB Invest Smart Card project (Gold Investment Card and Oil fund Card) which enhances the Bank’s image as the leader in continuously introducing innovative products to consumers.

                       “There were 100 projects conducted by 19 countries from all over Asia that had been sent to the judges and the Bank’s project was the only one from Thailand that received the award. KTB Oil Fund card and KTB Gold Invest card are innovative products facilitating customers to buy or redeem oil or gold units. Moreover, cardholders are able to change the units into cash to buy products and services. The cards help customers cope with fuel prize volatility and help clients buy or sell their gold units in a simple and fast manner.” Dr. Anuchit Anuchitanukul, Senior Executive Vice President, Managing Director, Electronic Banking and Cash Management Group, Krung Thai Bank PCL. said
           Dr. Anuchit Anuchitanukul further stated that the eASIA Awards comprised 4 criteria: Trade Facilitation, Electronic Business in the Public Sector¸ Electronic Business in the Private Sector, and Bridging Digital Device. Besides, Gold Investment Card and Oil fund Card received wide interest, especially from other’s countries’ public sector since they could act as a tool helping people to manage fuel expense on their own, consequently, the public sector would save on fuel budget, as they were able to cut down on oil fund subsidy.
           The 2011 eASIA Awards is administrated by Asia Pacific Council for Trade Facilitation and Electronic Business. The purposes of the event are to support collaborations between Asian countries, to exchange experiences and knowledge on electronic transactions, to bridge technological gap, and to facilitate international trading among countries of the Asia-Pacific region.
 
 
Corporate Branding & Communications Department
November 16, 2011