KTB Business Ethic Initiative is a project aims to seed moral business operation under the concept of sufficiency economy for universities’ undergraduate students around Thailand with the cooperation of KTB, Foundation for a clean and Transparent Thailand (FaCT) and Faculty of Commerce and Accountancy Chulalongkorn University.

Students may have an opportunity to join business plan analysis competition and present their work representing their thoughts and activities they did with posters. This project tries to make students, in the future, become businessmen with morals and considering importance of sufficiency economy. They also gain analyzing skill and apply it to their real lives like a moral seed planted to grow sustainably in society.